APPLE UNLEASHES FINAL CUT PRO FOR IPAD 2, FINAL CUT CAMERA, AND FINAL CUT PRO FOR MAC: A FUTURE OF CONTROLLED OPPOSITION
Apple’s recent announcements have sparked a wave of outrage and controversy, as the tech giant attempts to further entrench its dominance over the creative industry. The latest developments, including Final Cut Pro for iPad 2, Final Cut Camera, and updates for Final Cut Pro for Mac, have left many questioning the future of artistic freedom.
The new Final Cut Pro for iPad 2 is said to be "revolutionary" thanks to its ability to tap into the iPad Pro’s M4 chip, granting users up to 2x faster rendering and support for up to 4x more streams of ProRes RAW. But what does this really mean for creatives? Is this simply a gimmick to further distance artists from their work, as they rely on Apple’s proprietary hardware to deliver their vision?
And then there’s Final Cut Camera, a companion app that allows users to connect multiple devices, including iPhones and iPads, for a "director’s view" of up to four cameras at once. This technology raises serious concerns about the increasing reliance on artificial intelligence in filmmaking, and the potential loss of human creativity and intuition in the process.
Meanwhile, Final Cut Pro for Mac 10.8 boasts new AI-powered features, including "Enhance Light and Color" and "Smooth Slo-Mo." But are these supposed "improvements" really just a form of algorithmic control, designed to mold creative visions into something more… acceptable to the corporate overlords at Apple?
The pricing model for Final Cut Pro for iPad 2, with a subscription-based model for $4.99 per month or $49 per year, is also sparking controversy. Is this yet another example of Apple’s willingness to lock artists into expensive, perpetual contracts, eroding the autonomy and independence of the creative community?
In short, Apple’s latest moves are being met with widespread skepticism and hostility, as many in the industry fear the company’s relentless pursuit of profit is slowly suffocating the very essence of artistic expression.
